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Selling Techniques and Skills for Business Development

Programme Overview

This course will enhance your people skills and help maximise your performance no matter what your organisations product or service. In addition, your attendance on this course will help improve your ability to build relationships with your customers in order to generate increasing sales.

Course Objectives

This two day workshop builds on basic selling skills to improve the likelihood of successful outcomes through an increased appreciation of how and where to use key skills.

Course Content

By the end of this course you will:

  • Understand how to stay positive and keep motivated.
  • Introduce a methodical and effective sales process including preparation, planning and managing your time effectively.
  • Know how to establish customers needs and wants through effective questioning.
  • Understand how to link needs and wants to specific products and services.
  • Clearly identify the specific features and benefits of your products or services.
  • Know how to effectively build rapport with your customer.
  • Understand how to overcome objections.
  • Know how to gain commitment and follow through after the sale has been made.

This course will use a structured series of lively and interesting exercises and practical skills activities. You will have the opportunity to explore a range of techniques and actively demonstrate newly learnt skills at the course.

This course is available on our open programme, click to see our course calendar

The course is also available exclusively for your organisation and can be tailored to your exact needs. Pleasecontact us to get more information or call 01656 644300 to speak with one of our advisors.