Have corporate values become a fad? Again! Most organisations now have a set of core values; unfortunately, in most cases they’re bland and fail to reflect the reality of how people behave, rendering them meaningless. If businesses are unwilling to accept the ongoing work needed to embed real values, why do they bother going to the time and trouble of formulating them?
If a business is willing to invest the energy in creating values in the first instance and firmly belief that these values are going to contribute to future success, they need the backbone to hold everyone to account, ensuring that they live and act by them, every day.