Information, Advice and Guidance

The Level 4 Information, Advice and Guidance (IAG) Apprenticeship is a fully-funded work-based development programme for people in an advisory position at your company.

What is an IAG apprenticeship? 

The Level 4 Information, Advice and Guidance (IAG) Apprenticeship is a higher qualification, awarded by City and Guilds. It's work-based and fully funded by the Welsh Government.

Information, advice and guidance are different types of support your people can offer to their colleagues and to your clients. It refers to relaying facts, making personal professional recommendations, or providing leadership and direction.

The IAG apprenticeship accelerates support abilities within your organisation. Whether your people are handling factual queries, or offering assistance based on their professional experience, the higher qualification will give them the agency and authority to advise with confidence. 

Recruit an apprentice and you will be awarded up to £4,000*

*The Welsh Government is offering employers up to £4,000 for every apprentice they recruit between the ages of 16-24, and up to £2,000 for every apprentice over the age of 25.

If you'd like to know more about the employer incentive scheme, use the form below to send us your details and we'll get in touch.

Meet IAG Level 4 learner, Cristina Negoescu

In June 2021, Cristina shared her professional development story with us, revealing what it's like to balance a higher level qualification and work in a full time role. Download the case study brochure and read all about her experience.

More IAG testimonials can be found here.

Who is it for? 

The IAG qualification is suitable for new or existing employees, who need to develop, update and accredit existing skills. It's also a training tool that offers progression into higher-level roles or education.

The apprenticeship consists of carefully selected qualifications that provide the skills and knowledge required to be successful in an advice and guidance role, in the context of your organisation.

The qualifications within the apprenticeship are tailored, so it meets the specific needs of your organisation and the development requirements of your people. 

Read our IAG Level 4 learner case studies.

What is the eligibility criteria?

For businesses

Welsh Government funded Apprenticeships are open businesses of every shape and size. The full eligibility criteria can be found on the Welsh Government's website.

Your business must complete a health and safety appraisal, conducted by us, during a visit to the place where your Apprentice will work and learn. Once complete, it's valid for four years.

For candidates:

Welsh Government funded apprenticeships are available to anyone over the age of 16 living in Wales.

As it's a Higher-Level Apprenticeship, equivalent to degree level, you will need relevant experience to complete the qualification. Although, you don't need any other qualifications to evidence your experience.

If you'd like to know more about Information, Advice and Guidance and how a Level 4 Apprenticeship could kick start your career path, chase that feeling of accomplishment and get in touch using the form below.

Download the Level 4 Information, Advice and Guidance workbook

To discover more about the Level 4 Information Advice and Guidance Apprenticeship, download the workbook today. Inside you'll find:

  • How the apprenticeship will benefit your company and aid the development of your people
  • The qualifications within the Level 4 Apprenticeship
  • The units which can be selected based on the needs of your business

We support your people through IAG Level 4

Our IAG Level 4 learner, Cristina Negoescu, described the unwavering support she received from her TSW Training Apprenticeship TA, Jane Oates:

"Jane and I were on the same wavelength. We work in similar ways and I found her way of mentoring me and teaching me really, really relatable.

"Before Jane, I did have points where I thought I couldn't do it anymore. It's not a reflection on the qualification, but a reflection on the fact that I was finding it really hard to balance. And, Jane was the person who went, hang on, you've done so much and your work is good enough."

Exceptional service, in your workplace 

When you sign up with TSW Apprenticeships, every step of the process is about quality. The right qualification, the right learning support and the right employer support.

Our service promise to you:

  • We ensure the apprenticeship is relevant to, and will enhance, the roles within your organisation
  • We're committed to stretch and challenge your apprentices to be high achievers
  • We're passionate about employer engagement and we're on the learning journey with you for the duration of their qualifications 

What you get from TSW Apprenticeships

Apprenticeship consultation

When you enquire, we'll visit you to discuss your needs, the apprenticeship process and introduce you to our service. We'll help you build a learning roadmap to enhance your business performance via further education. We'll supply supporting literature, like the IAG workbook, so you can digest the detail and set expectations within your organisation.

Recruitment support

We can help you to identify the people within your organisation who would benefit from the IAG qualification. It's a completely free apprenticeship consultation, so you can identify the opportunities, shortlist the candidates and learn about the work-based apprenticeship programme offered by the Welsh Government. 

Awareness session

This is the springboard for the apprenticeship where we set expectations with your candidates. Their Training Advisor works with them to lay out the educational roadmap ahead, learn how they'll be measured, and what support they'll receive from their assessors, you and the business. It's a great opportunity to ask questions and set expectations about the time and energy demanded by the IAG qualifications.

Health and safety appraisal

We'll visit your place of work and conduct a health and safety appraisal document. It's a mandatory exercise to prove your organisation is a safe environment for Welsh Government apprentices. We conduct and manage the paperwork entirely, so all you need to do is show us around. Once complete, it's valid for four years, so you can easily take on more apprentices, or bring other qualifications into your organisation.

On-call assessors 

Learning doesn't just happen during business hours, that's why our assessors are on hand 24/7 via email, text and WhatsApp to support your candidates.

Employer Engagement Visits

Feedback and evaluation helps us to see how successfully the learning is transferring into your organisation, so we can help you measure the returns. 

That's why we book in a six-month Employer Engagement Visit health check with you and your apprentice.

We walk the candidate through a quick survey, where we discuss their learning experience so far and the quality of the programme. The questions are standardised, so we can collate and compare data between organisations to apply real adjustments.

Then we review with you to see if the programme is meeting your expectations, whether you're able to engage with the apprentices and their work, and if you've noticed the candidate demonstrate knowledge and competence. 

We're on hand to support you with any queries as the apprenticeship progresses.

We're on hand to support you with any queries as the apprenticeship progresses.

Information, advice and guidance roles exist in almost every organisation, across many sectors:

  • Third sector organisations, like a charity or volunteer community programme
  • Private sector organisations and its people departments, like HR
  • Religious centres
  • Educational establishments, like schools colleges and universities
  • Libraries
  • Careers advice centres
  • Citizen's Advice Bureau 
  • Prisons
  • Care environments
  • Unions

Everyone needs support at work. Whether your team are directing your clients to sources of information, offering an opinion, or helping someone plan the next stage in their career, give them the groundwork to speak with professional autonomy and confidence.

The Level 4 IAG qualification is perfect for your team if they're already working in an advisory capacity, either in an official or voluntary role, and you need to evidence their experience and develop their abilities.

Download the Information, Advice and Guidance careers map

IAG apprenticeships aren't just for careers advisors. The TSW Training Apprenticeships IAG career map infographic, reveals 14 sectors and over 40 roles that would benefit from the qualification.

Download your free copy of the infographic to discover a new career path, or a way to grow your business and develop your people.

Frequently asked questions (FAQs)

What is the difference between information, advice and guidance? chevron



Information is factual and discovered through investigation and research, found in your processes and organisation's literature, such as its website, intranet, brochures, guides and leaflets. 

People who deliver information could be in customer service roles, and regularly answer questions about your business, products and services.


Advice is based on professional opinion, rooted in personal experience and knowledge. People who give recommendations might be client-facing, or on a helpdesk, directing questions to relevant people.


Guidance is delivered as direction and leadership, based on professional judgement. It should be delivered by a qualified person in a senior, trusted or managerial position. They might be a careers advisor or a key worker.


How long does it take to achieve the apprenticeship? chevron

Your apprentices will study for 18 months to complete the qualification. 

How much does the Apprenticeship cost? chevron

The training cost of the Apprenticeship is fully funded by the Welsh Government, but you must pay your Apprentice's salary and cover any extra training they need.


Is there a deadline to enrol candidates? chevron

There are no deadlines. We can help you to recruit and enrol the right Advice and Guidance Apprentices all year round.